Okay, so one of my favorite brands is Apple. I know it sounds cliche… but frankly Apple products are fun!
Obviously a huge amount of effort goes into making their products and services user oriented and innovative.
And when Mac OS X was first introduced with a Unix operating system, I knew they had made a big leap and commitment forward in terms of product reliability. (I still have a G4 which I purchased in 2001, I’ve upgraded periodically and it still runs great!)
I’ve also had great customer service from them. At one point my order was screwed up and they issued me a $100 credit without hesitation!
So ya, I’ll pay more for an Apple product because I’ll get more quality (and fun) out of it!
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