This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.
Monday, January 24, 2011
My little tube of Chapstick
I'm not talking about any kind of chapstick, I'm talking Chapstick. The little tube with a design that really hasn't changed since I bought my first one in high school. For awhile I tried other cheaper options (you know when you are college when you trying to save money on a $2 product), but no one had the perfect taste or texture of Chapstick. The black Chapstick to be specific. The blue kind doesn't cut it for me. I love their commercial of a Hawaiian-skirt-wearing tube of Chapstick. They have never changed their recipe or their logo in my time as a customer, and I am just fine with that. And a random fact for you: A tube of Chapstick was used to hide a microphone during the Watergate break-in.
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