Inadvertently, an Apple person

I've had a hard time finding a brand to which I am unquestionably loyal. After analyzing my spending habits I've found that rather than loyally purchasing specific brands, more commonly I loyally avoid specific brands. There are few brands that I faithfully purchase, but there are several that I refuse to deal with at all.

That being said, I did recently purchase a new iMac. Not only did I choose to go with a Mac, but I didn't even look at a PC. For me, its not the cultish community surrounding Apple that draws me in. Instead, its a relationship built on owning mac products that "just work" that causes me to be a repeat customer. When I was in college, my university recommended we buy Macs. In honor student fashion I followed their advice which lead me to owning a Powerbook. That Powerbook has lasted all the way to this recent purchase - 9 full years. How many people can say they have a 9 year old laptop that's still even somewhat relevant? For my recent purchase, I chose to go with a desktop because my laptop, truthfully still isn't quite dead. So despite that Apples unquestionably cost more, its dependability and longevity make it worth the extra money in my mind.

Also, I like that when I plug in new hardware it recognizes it, usually without any additional software installation. When I plug in my camera, it automatically organizes the photos along side the rest of my photos in iphoto. When I plug in my old external hard drive, it knows what it is. When I plug in my ipod, it connects with my music automatically. I find Apple has removed the unnecessary instruction which adds time to routine tasks. I appreciate the effort their products save me.