This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.
Monday, January 17, 2011
Genuine Honesty in communication
In today's market place honesty in communication is important. With all of the different avenues to gain information or hear news updates, consumers expect to receive transparent communication about a company's goods or services. They demand to be given the proper facts and if they aren't presented they will seek them out. One of the most trusted sources when making a purchase are consumer opinions or reviews. With this standard in place it helps ensure companies will maintain honest communication with the consumers to empower them to make the right decision and build strong relationships.
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