Audi - Always Ahead

Innovative, sporty, stylish, sexy, fresh, unpretentious, unapologetic are some of the words that I use to describe the Audi brand.

There is something about the Audi brand that for me differentiates it from its competitors: BMW, Mercedes, Volvo, Others. I think its a combination of things:

• Memorable personal experiences - like driving from Holland to Italy in an A4 via Germany's Autobahn, or driving in snow (without a care or concern) passing other cars and their somewhat shaken drivers
• Audi's unfair advantage - Audi Quattro was banned from motorsports because of its dominance: http://www.youtube.com/watch?v=x3ETRpE3Xpw
• Welcome one and all - the sense of inclusiveness of the "Audi Club"

Audi's commitment to engineering brilliance and innovation coupled with a welcoming, no frills culture sets Audi apart from its competitors. In my opinion, this combination is Audi's "secret sauce"...one that is hard to match.

When the time is right I will join the ranks of very satisfied Audi owners. For now, I'll continue to make memories behind the wheel of my 1995 Honda Civic...a.k.a. Little Red.