Ode to my Apple

It was love at first click when I began exploring the features of my new IMac one year ago. The whole thing felt right, delightful even. From the layout of the desktop to the logic of the programs. Ahh, I thought, relief engulfing me, a computer developed by creative people for creative people!

I had been working on a PC for many years from my home office and I have to admit my emotions toward it were lackluster. It was so damn practical, and dull-- unable to take the flights of fancy I needed to make my work day complete. But the mac was responsive, able to satisfy my create yearnings. And then I discovered Apple Care.

You purchase several years at a time. Laying down my money was the best office investment I made in the last year--even better than the Mac itself. I love those Apple Care guys with their patience, knowledge, hip kind of laid back style. They NEVER make me feel dumb and go out of their way to solve my problems, work with me, comfort me through the trials of building my Mac skill set. Yes, there have been set backs, but the Care I get is so personal, so professional in a world where phone support reeks of fatigue, frustration and incomprehensible foreign accents, that I will stick with them for life.

A fanatic is made. I have become another member of an Iconic Brand family. Apple really does function like a cultural activist for me. By being edgy, it helps me keep my edge. It helps me embrace my inner artist. Most of all, it successfully addresses the acute contradiction of tying me to a computing machine while allowing me to feel like a vital, connected human. Now if only they could get a better Email system. Oh well, no love is perfect...just perfect for me.