One of the most successfull celebrities for promoting products is Jessica Simpson for her work with Pro-Active. She is seen in advertisements with her imperfect skin before the media takes over thus making her a true and honest, professional spokeswoman.
This is an example of WOMMA Standard 5 in which we can relate to the customer and believe in her honesty. Since the FTC implemented their guidelines on endorsements and testimonals (also WOMMA Standard 4) we will likely continue to see more reliable and unpretentious feedback from celebrities.
