Respect is by many accounts something that means a lot to people, but opinions vary widely on what is that exact meaning. In calling respect out as their third core value WOMMA traces a broad guideline of focusing on the welfare of consumers. They couch this issue in terms of control rather than a list of do and don’t. This provides background for the 6th WOMMA Standard – Respect for Venue.
The inherent assumption of this rule is that the customers the marketer is trying to reach are administrators and participants in the forum that is being targeted. These are potential end users and the WOMMA member is approaching them at their virtual doorstep. Advocating for a rule change in a forum, seeking exclusion of negative press, or going negative against a competitor may all be against the rules of a venue, and they are also bad for customer relations.
In setting this standard, WOMMA seeks to shield their industry and their members against any negative perception by publicly banning practices that customers themselves have outlawed. In doing so they re-emphasize that wherever they go, customers should have the control.
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