I do not have much experience buying ads, but in my current role, I have been exposed to and participated in looking into buying ads for recruitment purposes. Revenue source for our medium sized company is largely based on word of mouth and referrals, but when it comes to recruitment, we try to make use of more generalistic tools, such as Monster.com.
Since pushing an ad via a service such as Monster.com for recruiting needs is practically like pushing the image of your company for any other purpose, I was asked to participate in this effort, as a marketer.
I was quickly astonished by their pricing structure and regarded the whole "let's put our ad on monster looking for candidates" as a rather worthless effort, particularly in light of the fact that I could not easily find supporting materials as to the expected results of having our ad on their site. While I acknowledge the magnitude of this recruitment company, I expect a lot more information, particularly because of their sheer size.
Take a look at the attached image and let me know what you think.
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