Tuesday, January 18, 2011

Marketing to Children and Adolescents

I found Standard 7 and 8 to be intriguing. In a generation of accessibility and social media, guidelines should be set to protect those with less understanding of web tactics and marketing. The importance of this ethical standard is set by having two ideas designed to protect the rights of children. Adolescents typically do not have the mentality or knowledge to see through advertisements that may be marketing using different motives. Coinciding with Respect, it is our responsibility to shield children from being exposed earlier then necessary.

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