Hands down my favorite brand is REI (the store not their private label merchandise). I love love love their generous return policy. I will buy higher priced items at their store just for the peace of mind that should I not like the item for any reason (2, 10, even 20 years from now!) I can easily take it back. I also love that their employees are outdoorsy themselves, generally knowledgeable and don’t work on commission --- they’re not trying to sell upgrades, warrantees, etc., etc.
The products I’ve purchased there over the years have varied in quality – some great, some terrible. But the way REI treats their customers has me coming back again and again to try their products, regardless of my most recent product experience.
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