WOMMA standards--respect for venue?

I don't know that this is the most "important" standard, especially when it comes to protecting consumers, but I do think this one is surprisingly far-sighted and shows real thought. In the days when Congress seems to be zeroing in on online media, wanting to charge for bandwidth and attacking the idea of Net Neutrality, I respect WOMMA for agreeing not to bring the considerable clout the marketing and advertising world can wield to gain control of online channels.

"Respect for venue: a WOMMA member shall respect the rights of any online or offline communications venue...to create and enforce its own rules as it sees fit."

I think the standard as it's written is perhaps a little unnecessary, as many of these channels likely don't give a wet toss whether WOMMA has designs on them or not, but I like what I understand it to mean. YouTube and Google and Wikipedia (and Wikileaks) and other WOM media platforms have managed (mostly) to escape legislated limitations for now, and even were Congress to somehow limit the power of such Internet behemoths, I think the Web is slick and nimble enough that other channels would take their place and continue offering a "free" platform for Net users. But I think it's nifty that WOMMA won't try to manhandle the evolution of the Internet for its own purposes.

-Shannon