Apple

As soon as anybody asks what my favorite brand is, Apple immeditely takes over my mind. It's an immediate reaction, it doesn't require my careful evaluation. Which makes me realize, what is it about Apple that poseses my loyalty so unconditionally? A few ideas come to mind:
- Innovation. Constant change, progress in progress. Being 10 steps ahead of everyone else. That's how the brand behaves, that's the way its positioned in my mind. But more importantly, it is the very core value to which I personally relate to it. That is how it makes me feel. I think that deep in my mind that is the aspirational meaning of it.
- Design. Simple, user friendly, easy and light.
- Customer service. It's not that they are perfect. It's not that they don't make mistakes. It's that they DELIVER their promise that behind every product, they are there for you. I've encountered various issues and troubleshooting problems along my experience with different apple products...but I'm more than proud to say that ALL of them have been solved and attended to.
- Price: its fair and valuable.
- And last but not least, they are a stand up example for an integrated communication strategy. They hold true to what they sell and believe in. I've known no disappointment, and they have my blindfolded loyalty.