One of the most valuable lessons I learned working for Boost (prepaid carrier within Sprint) is how consistent they are with their advertising; color, logo and message (less is more). Instead of retailers creating their own ad for their store, Boost created an “Ad Builder” coop website for retailers and vendors to use. It is one of Boost Mobile retailer charter: “#3. Work faster, easier, better”. The site enables you to: 1.) create, customize and download Boost Mobile approved marketing materials 2.) Download phone images and logos 3.) Save and archive previous customized layouts for re-use. The site allows you to choose the type of media you are trying to purchase i.e. online assets, print general market, radio etc. This ad building experience is fun, simple to use and consistent throughout.
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