This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.
Tuesday, January 25, 2011
Coach
I'll be the first to admit, I haven't bought a purse or wallet from anywhere but Coach in over 12 years. And for a girl who buys a new purse every season (plus a few extras here and there!), that would be a lot of money that I've spent with them. Not only do I buy exclusively from the Coach leather lines, but I only buy from the actual Coach retail stores - not Nordstrom or Macy's or the Coach Outlets. So why would I even bother to spend that type of money on something as ridiculous as a purse? Simply enough, I love their leather. They use some of the highest quality leather with the highest quality stitching that I've ever seen - and I've inspected a lot of leather purses. My first Coach purse is still in style - they are classic bags that I can continue to bring out when I need to. And if anything ever happens to an item that I have bought from Coach, I just take it right back to the store and they will send it out to be fixed for me and it will be back in my hands within 2 weeks! I'm willing to spend the money it takes to have a good-quality purse that I can use season after season, that comes with the customer experience that Coach offers.
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