Verizon Wireless is a company that I have the most brand equity with. I have been a customer with them for over ten years. They were my first and only carrier. Throughout those years I have experienced few problems with my services and products. A couple times I had some issues with my phone but the problem was fixed and the company created a solution for me. It may not have been the answer I wanted to hear but I have always been taken care of in a timely manner with reasonable solutions. Not to mention the extra incentives I receive for my brand loyalty. The customer service representatives are always pleasant and efficient. Verizon Wireless works for me and I’ll probably be a lifetime customer.
This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.
Tuesday, January 25, 2011
Verizon
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