One of my favorite examples of Internet marketing is "Doodle 4 Google". This fun Google campaign gets points for keeping their brand image naturally fresh by giving away brand ownership to the consumer and supporting the great cause of education and the creative self expression of children.
Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. Whether it is the beginning of Spring, Albert Einstein's birthday, or the 50th anniversary of understanding DNA, doodles on the Google homepage have made searching on Google more fun and enjoyable for its users worldwide. Many users excitedly anticipate the release of each new doodle and collect them!
This year Google is inviting U.S. kids to exercise their creative imaginations around the theme, "What I’d like to do someday…" One lucky student artist will take home a $15,000 college scholarship and $25,000 technology grant for their school. The judges for this years contest include actress Whoopi Goldberg and Jim Davis, Creator, "Garfield" Comic Strip. This year’s contest partners are the Whitney Museum of American Art, Boys & Girls Clubs of America and Girl Scouts of the USA.
As Google puts it, "Having a little bit of fun with the corporate logo by redesigning it from time to time is unheard of at many companies but at Google, it is a part of the brand. While the doodle is primarily a fun way for the company to recognize events and notable people, it also illustrates the creative and innovative personality of the company itself."
Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. Whether it is the beginning of Spring, Albert Einstein's birthday, or the 50th anniversary of understanding DNA, doodles on the Google homepage have made searching on Google more fun and enjoyable for its users worldwide. Many users excitedly anticipate the release of each new doodle and collect them!
This year Google is inviting U.S. kids to exercise their creative imaginations around the theme, "What I’d like to do someday…" One lucky student artist will take home a $15,000 college scholarship and $25,000 technology grant for their school. The judges for this years contest include actress Whoopi Goldberg and Jim Davis, Creator, "Garfield" Comic Strip. This year’s contest partners are the Whitney Museum of American Art, Boys & Girls Clubs of America and Girl Scouts of the USA.
As Google puts it, "Having a little bit of fun with the corporate logo by redesigning it from time to time is unheard of at many companies but at Google, it is a part of the brand. While the doodle is primarily a fun way for the company to recognize events and notable people, it also illustrates the creative and innovative personality of the company itself."
