As we all know, marketers place significant value on positive word of mouth campaigns.
Wouldn’t it be nice to know if Sarah Jessica Parker's true favorite hair color is Brown Sugar # 63 from Garnier Nutrisse or if a generous remuneration or other consideration had anything to do with her positive feedback regarding this product?
In my opinion, disclosure of relationship is critical in order to build and maintain loyal customers. Here is the video: http://www.youtube.com/watch?v=MkjdeNdzxSQ
Avit, it's funny you chose this commerical. It's one I constantly question. Whenever I see these SJP/Garnier ads, I can't help but wonder if SJP is actually *using* this Garnier product. I assume she is (for sake of truth in advertising). But, are her stylists layering on other professional hair-dyes atop this? I'm not sure why I doubt this commercial in specific, but it stands out.
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