We Need a Pilot

I'm a fan of writing things down and quirky commercials so I consider myself the perfect market for Pilot Pens. As a brand they have always intrigued me with their amusing ads. The first I can remember implied reliability by playing on the double entendre with the captain of a passenger plane. The call goes out that a pilot is needed and everyone panics until someone hands over a Pilot pen. However I was not a reliable user of their product until the company introduced a pen of superior quality to other pens at the time. The Pilot G2 at its introduction was vastly superior to other gel pens on the market.

With that product introduction several things came into focus: their products' relability and performance, the history of the brand in my memory and my amusement at their ads. Since that time I rarely use another pen, even when signing sales receipts, and I would gladly pay double the cost of other pens for a Pilot. They are keeping their brand intergrity with more humorous and quirky commercials. The last one of note was one for their finepoint pens, showing a person putting tattoos Lego figures. Pilot's product quality remains constant and so I remain a constant supporter of their brand.