As a bit of current affairs nut, I spend quite a bit of time surfing around for news. I like getting my news both from websites as well as Twitter. As is well documented, the media tends to put its spin on each story based on its agenda. As such, I find it kind of amusing as well as informative, to surf around the different media outlets to see what their headlines and messaging look like when it comes to a big story. Taking the recent news that came out of Egypt…I spent time on CNN, Foxnews, Al-Jazeera, Haaretz.com, The Economist, Huffington Post, trying to gather as much information as possible so that I could make my own conclusions. This included reading blogs on the sites (where available) as well as reading comments left with the stories.
This pattern of mine, which I’m sure plenty of others follow, has exposed me to the web presence of the media industry. It has allowed me to make my conclusion around which companies have well-integrated web + social media platforms, and which companies do not. The ones that do will continue to prosper and get ahead of their competitors, while those that do not, need to improve in this space or face falling further behind.
Turning our attention to the scope of this blog: “Blog about a good example of Internet marketing either through a website, blog, Facebook, LinkedIn or Twitter and include a link” I think that to answer this as it pertains to the media industry, one needs to first answer the following questions (I’m using company to refer to the website, etc.):
• Which company has the most well-integrated platform?
• Which company is most active in the use of social media?
• Which company has the most active followers?
• Which company seeks out and use its followers content?
With the above questions answered (at least in my mind) it’s time to determine how to measure “good Internet marketing” when it comes to a web media outlet. The two metrics that are top of mind are: Size of active audience and ability to “market” your message. Based on this criteria, for me the winner is CNN. Whether I’m on cnn.com, or m.cnn.com, or Twitter – the look and feel as well as the message is integrated. What I think ultimately sets CNN apart is its push for their audience’s input – be it blogs, be it pictures, tweets from where news is breaking. Especially powerful is CNN’s iReport, a Blogging site who’s content comes directly from people like you and I: http://ireport.cnn.com/
This pattern of mine, which I’m sure plenty of others follow, has exposed me to the web presence of the media industry. It has allowed me to make my conclusion around which companies have well-integrated web + social media platforms, and which companies do not. The ones that do will continue to prosper and get ahead of their competitors, while those that do not, need to improve in this space or face falling further behind.
Turning our attention to the scope of this blog: “Blog about a good example of Internet marketing either through a website, blog, Facebook, LinkedIn or Twitter and include a link” I think that to answer this as it pertains to the media industry, one needs to first answer the following questions (I’m using company to refer to the website, etc.):
• Which company has the most well-integrated platform?
• Which company is most active in the use of social media?
• Which company has the most active followers?
• Which company seeks out and use its followers content?
With the above questions answered (at least in my mind) it’s time to determine how to measure “good Internet marketing” when it comes to a web media outlet. The two metrics that are top of mind are: Size of active audience and ability to “market” your message. Based on this criteria, for me the winner is CNN. Whether I’m on cnn.com, or m.cnn.com, or Twitter – the look and feel as well as the message is integrated. What I think ultimately sets CNN apart is its push for their audience’s input – be it blogs, be it pictures, tweets from where news is breaking. Especially powerful is CNN’s iReport, a Blogging site who’s content comes directly from people like you and I: http://ireport.cnn.com/
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