My husband and I are crazy Seinfeld fans. Even though we've seen every episode countless times, at the close of each day we still congregate on the couch to watch the reruns.
At one point, I must have written something about Seinfeld on my Facebook page (Who am I kidding; my guy and I banter back and forth in Seinfeld speak, often). I'm sure I even "liked" Seinfeld's fan page. These actions tipped off an advertiser, and soon ads for Seinfeld t-shirt ads began showing up on my Facebook feed.
It happened enough times that I was both concerned for what else Facebook knew about me - and also intrigued.
A couple of Christmases ago, when looking for a good gift idea for my husband, I clicked on one of those ads, selected a Vandelay Industries shirt for him and a Del Boca Vista for myself.
They arrived promptly and sent smiles all around. Both are favorite shirts in our collections.
So, yeah - Facebook and its advertisers targeted me. Perfectly. I imagine the click-through/conversion rates of these ads is through the roof. I also imagine the same company has shirts for every other TV show - Friends, Twin Peaks, even ALF - and targets to those fans.
As a consumer, it's scary to think what Facebook and its advertisers know about me. But as a marketer, I'm convinced this is a brilliant execution of targeted marketing.
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