When I was working in Wyeth as Category Management Executive one of my responsibilities was to give recommendations to my clients in order to increase sales and help the consumer to have a great shopping experience. One big opportunity at that moment with Vitamins Category was to educate the consumer about Multivitamins benefits. With Wal-Mart we use their magazine to give more information and tips. At the same time we were running some activities in point of sale to reinforce the information. It’s important to mention that all the information given to Wal-Mart was without any Wyeth Brand (Centrum) but the activities in the stores were 100% Wyeth in order to have better results.
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