Ikea invents facebook tag marketing

The Swedish furniture maker Ikea invented a new form of Internet marketing in 2009 on Facebook. It has already been imitated many times over - but they were the first.

This is one of the coolest, simplest marketing programs ever executed online. The idea came from store manager Gordon Gustavsson in Malmo, Sweden.

Just about everyone I know likes this idea. It gives people a chance to win Ikea furniture simply by tagging photos with their names. You get to "stake your claim" via tagging. What a deviously simple way to repurpose one of the functions of Facebook for your own company! And it was done in good taste as well.

Here's a link. The video pretty much explains it all.

http://www.vanksen.com/blog/ikea-invents-facebook-tag-marketing/