Not so long ago I couldn't stand coupons - email promotions and nonstop direct marketing. As soon as I got them in the mail or saw them in my inbox I immediatley marked them as spam and deleted them without compassion or even looking at the content of the message. I'm sure some of those might have been valuable but the constant advertisements and promotions saturated my inbox and my tolerance to any kind of internet marketing.
And then came Living Social. Even though I tried to stay away from any kind of internet marketing - given my previous experience - Living Social (and Groupon as well) made their way into my liking. How??? Great targeting - great deals - and great understanding of my very peculiar interests.
At the beginning I was a little skeptical. I figured: "...if I sign up, I'll probably get nonstop emails for deals I won't be interested in me and when I try to unsubscribe I bet it'll be a burden, and my email address will be in the hands of data base builders who will share my personal information and will put it to bad use..." but as the Groundswell book authors best describe it: "eventually, everybody will join...it's a human need to stay connected and jump in". And so I did. And I'm glad I did. The more deals you get, the best they get to know what you are interested in, and the better deals you get.
Well done, Living Social/Groupon. Kudos for great internet marketing.
www.livingsocial
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