Splattered on the Front of a Porsche

OK, so this is actually pretty cool and smart, I think: to say "thank you" to their one million followers on Facebook, Porsche made a car with every single Facebook friend's name on it.

http://www.porsche.com/microsite/facebook/international.aspx

When you go to the microsite, first it loads up the video (meanwhile making you wait as it cleverly counts to 1,000,000--annoying, but since I have to wait for the video to load anyway, it might as well reinforce the message), then you watch a video of the names being applied to a GT3R hybrid car.

I thought this was clever because it reinforces the elite-ishness of the brand. Not just anyone can appreciate a Porsche (I certainly can't), and not just anyone can afford one (though I doubt most of the 1,000,000 on there can either), and it's really an in-group thing which only those with discernment and an understanding of quality and performance can either own or even aspire to own (which I don't).

I don't like Porsches, but then they're not talking to me. I think their target audience would find this really pretty nifty. Though they wouldn't use the word "nifty."

And you can find your name! If you were one of the first million Facebook followers, likers, Fans or whatever we're calling them today, your name is on there. If you sit through the video, you can see the finished car and use the magnifying glass tool to scope out the car for your name. Which is cool. I'll give up my cynical, sour-grapes pose long enough to give them that: it's pretty cool.