UWMarComm2011

This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.

Tuesday, February 8, 2011

Posted by Allison T. at 4:46 PM

Joe Barnes, M.A.: Joe Barnes is a highly sought-after digital media marketing strategist, speaker, and educator. He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with an understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He is an educator at four major universities; has an MA Degree; is quoted in two books; is on the board of Marketing Communications Executives International (Seattle); and is a certified Leadership Trainer.

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