On the Toyota USA Facebook page they created Auto-biography. This allows Toyota car owners to go on and share their story about their car, create their own Auto-biography. It could be about a road trip, how long they've had the car, the name you gave it etc. They even encourage you to include a few animations/illustrations and it might be picked to be featured on the Facebook page. They currently have 16 featured and some of the auto-biographies have been featured in Toyota TV commercials.
Toyota has done a great job with this marketing campaign. It has the customer do the marketing for them. It has created a community for the Toyota owner and allows them to share their story with the world, they are "bringing auto-biographies to life." It makes it personal and fun but also provides lots of consumer reviews on their Facebook page . It has made it easy and given customers a reason to talk about their cars and experiences.
http://www.facebook.com/toyota?v=app_134501369897299
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