Fast growing dating site business model is decided by internet. Ignighter is a unique dating site for twentysomethings that are interested in going on large group dates. They allow you to forget the traditional awkward and uncomforable blind dates and focus on doing fun activities with friends. Ignighters inital target market was the US and they actively promoted at universities and by hosting parties. Business seemed okay but a few years in the business owners started seeing a trend amoung new customers in Southeast Asia and India. After some time they realized the reasoning. Many cultures have different dating habits and when it comes to people in these regions one often sees restrictions put on men and women interacting with the opposite sex without supervision. Ignighter quickly changed their internet marketing approach and has seen as many new users sign up in one week in India as an entire year in the US. Most of their promoting is now through facebook with 2M users.
www.ignighter.com
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