IHOP- free pancakes today! :)

I was browsing through some Facebook pages for this homework and I came across IHOP. I found out that it's National Pancake Day today, so you get free pancakes!

They promote their food and events on their Facebook page, just like other restaurants. But, what caught my attention is the store locator application on their facebook page. I always see store locator tabs on websites, but never on a social media site. That alone made me think this is a good example of internet marketing. They're not just advertising their deals; they're also giving their customers a call to action. It's a good strategy since after seeing their promotions, people would want to eat at IHOP. The store locator application makes it easier and more convenient for customers.

http://www.facebook.com/IHOP