Revolutioning the Music Scene?

So one thing I have noticed has been a huge trend, is the way the music industry has used internet marketing heavily to promote artists. And in the spirit of advertising, I will make a plug for a friends band, Ivan and Alyosha. Not just to give them a shameless plug, but because its through their increased marketing efforts that I realized how incredibly powerful and useful their advertising had become.
They used to just send out emails to whoever signed up for their email lists notifying them of upcoming shows. But then I started getting hit from all directions. Twitter updates, facebook messages and events, email blasts that had actual formated graphics, youtube videos, websites promoting tours and raising travel funds.
The following is true of indie music in general, but in Seattle specifically, people love to have 'their bands'. Bands that are not neccessarily mainstream yet, so they feel like they are one of the rare people discovering them, they almost have a personal investment in the band. And with the use of word of mouth marketing and advertising on things like facebook, twitter, and email campaigns for their CD releases and upcoming shows, people are exetremely willing, and actually excited to tell people about 'their bands'. So internet marketing and all digital media has really given a huge job to indie music.

http://ivanandalyosha.com/media

http://www.facebook.com/ivanandalyosha?ref=ts