Some friends of mine recently started their own collective blog which started out as a group of passionate writers doing what they do best, writing about what they know...Sports and Food.
They started out spreading the news about their new endeavor by reaching out to friends and family through Facebook and Twitter highlighting the hot spots to watch local sports and enjoy some tasty treats and beverages while doing so.
The stories then evolved into personal interviews with pro athletes and local business owners. The site SportsandFood.com gained quite a following over a short period of time. Because of all the interest and chatter they've struck a loose partnership with ESPN. While they are not getting any revenue from this partnership presently they are getting national exposure which is helping their appeal to potential advertisers. They've also been linked to Yahoo, the Washington Post and the Today Show.
Over the next few months SportsandFood.com will be re-launching their site with sponsorships and advertisements. What started as some information between friends talking about sports, local hot spots, and dives where groups can meet up to watch the big game has blossomed into the next site that everyone will be discussing over beers at your local watering hole.
I guess this goes to show that the power of social media can truly empower any idea and turn it into a money maker.
http://www.sportsandfood.com/
http://espn.go.com/espn/page2/index?id=6167117
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