This is a class blog for students in the University of Washington Extension Marketing Certificate Program 2011.
Tuesday, March 1, 2011
Big, Strong Amazon
I despaired of coming up with a single winner until it occurred to me that I almost always buy more than I anticipated shopping with Amazon. They have offers like free shipping if you just purchase one more little thing. They suggest loads of products similar to the one I just put in my cart. They dangle tempting books to add to my list. Honestly, I can't think of a single additional spot on line, Facebook included (although they try their hardest to target me with wrinkle cream) that succeeds in making me buy.
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