UWMarComm2011

One of my favorite examples of Internet marketing is " Doodle 4 Google ". This fun Google campaign gets points for keeping their b...

So one thing I have noticed has been a huge trend, is the way the music industry has used internet marketing heavily to promote artists. And...

Fast growing dating site business model is decided by internet. Ignighter is a unique dating site for twentysomethings that are interested ...

E-mailing marketing is not an easy task for the average Joe Marketing Director with no graphic designing background. With the help of this e...

At this moment for me there are two web sites that I really love and they have just the right info for me. 1. Baby Center: since I was pregn...

Groupon! www.groupon.com I don’t know anyone who haven't heard of Groupon. It’s become viral! It’s a great marketing opportunity fo...

A couple of years ago a friend forwarded a youtube link of a Canadian backcountry skier named Greg Hill based in Revelstoke British Columbia...

I was browsing through some Facebook pages for this homework and I came across IHOP. I found out that it's National Pancake Day today, s...

Check out Gilt.com. It's a designer discount website for women, men...recently they added Jetsetter, which gives great deals on travel a...

Dozen artisan cupcakes? yes One month fitness studio membership? yes Wine tasting? yes Amazon gift certificate? yes Trapeze lessons? ye...

I despaired of coming up with a single winner until it occurred to me that I almost always buy more than I anticipated shopping with Amazon....

Some friends of mine recently started their own collective blog which started out as a group of passionate writers doing what they do best, ...

Conexion Marketing is a local Hispanic marketing business run by Lauri Jordana, a well-known business owner in the local Hispanic community,...

On the Toyota USA Facebook page they created Auto-biography. This allows Toyota car owners to go on and share their story about their car, c...

One company that I follow the blog for is Seattle Boudoir Photography (more because they are a client and I happen to love the photographer)...

Once upon a time I was an artist. But these days I use all the usual excuses to explain why I'm not being creative - time, money and spa...

Over the past two months Red Robin has been running a promotion involving viewers sending in comically altered photos of themselves worshipp...

Old Spice has tweeted more than 100 YouTube videos with personal messages from the Old Spice Guy: http://www.youtube.com/watch?v=s5KIYhXa_8...

Not so long ago I couldn't stand coupons - email promotions and nonstop direct marketing. As soon as I got them in the mail or saw them ...

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Currently Groupon serves more than 150 marke...

The Swedish furniture maker Ikea invented a new form of Internet marketing in 2009 on Facebook. It has already been imitated many times over...

I am not sure how many of you are interested in the world of cosmetic surgeries and procedures but thought you may find this website interes...

My husband and I are crazy Seinfeld fans. Even though we've seen every episode countless times, at the close of each day we still congre...

OK, so this is actually pretty cool and smart, I think: to say "thank you" to their one million followers on Facebook, Porsche mad...

As a bit of current affairs nut, I spend quite a bit of time surfing around for news. I like getting my news both from websites as well as ...

Back when I was singing, in an acappella group and later as a band leader, I really wanted to get people at our gigs. I tried posters, pos...

I have worked for years planning dance events for local dance organizations Savoy Swing Club and Burn Blue. I had written press release that...

When I think of a crisis recently covered by the news media, I immediately think of the Deepwater Horizon oil spill (also referred as the ...

As part of my job as an environmental consultant there are certain projects that require the development a formal public participation plan ...

In working for a PR agency, securing media coverage was most often the top priority for our clients. For the most part, you need a compellin...

I have to do PR for my work. I love to do PR for the volunteer, non-profit groups I'm associated with. There's little pressure--th...

I have not had a huge amount of experience trying to get media coverage, but I have been a part of a corporate scheme to portray themselves ...

Last April, in the days following the massive rig fire/oil spill in the gulf, BP found itself at the helm of a big decision: how to address ...

Getting media coverage has been one of my biggest challenges since I've been working at the credit union. Twice I've been reasonably...

Since I have not tried to get media coverage for my firm, I will have to sit out on this week's blogging assignment. But I am curious to...

Volkswagen's Passat Commercial

This question should be so simple, and yet, "what is your favorite brand," has always been a question that stumps me. Even as a k...

I have actually had a very limited experience with ads, and I am sure there are people here that can add way more insight into that arena th...

Forgot to post my favorite brand last week. My favorite bike component brand is Shimano. I have used their drive train gruppos for decades...

When I was working in Wyeth as Category Management Executive one of my responsibilities was to give recommendations to my clients in order...

While I don't have any experience buying ads, most of my professional experience has been on the creative side of the process. I don...

I saw this come through my email yesterday. Too bad it's in Mountain View, California - would really like to attend. Head's up to ...

During the late 90's I consulted with several canadian junior mining companies that were publicly traded on the Canadian Venture exchang...

Hmmm, nuggets of advertising wisdom..... In my current position, I have assisted in the creation of a couple of ad campaigns and have also ...

I have had very little experience in the actual purchasing of advertising. In my position, I have been given the task of weeding out the sca...

I have no experience in buying ads, but as a copywriter I've written hundreds of them. I've seen clients succeed and fail in their a...

UWMarComm2011: Advertising scares me! It typically costs big bu... : "Advertising scares me! It typically costs big bucks, yet when...

Advertising scares me! It typically costs big bucks, yet when it comes to measuring results, the benefits are elusive. The only advertisi...

I have found that it’s way more fun to be on the creative side of this industry, it is what I understand. The business side of this industry...

I have purchased print from a prominent Seattle newspaper in the past. Print advertising is costly and not always a positive ROI for the co...