For the most part, getting in the newspaper has taken concerted effort. Yet I did not achieve big results. I tried to maintain good relationships with the appropriate editors, sent them timely press releases, left nice black and white photos on file. The problem is, your run of the mill concerts become just that. To make a story big, you either need to be really famous or present something unusual and newsworthy. This point of view paid off when I started the "Salmon Band" a group created to educate people about natural resources. We made the front page of the Leavenworth Echo the week we debuted ! Apparently I had figured out a way to give the media something more than the same old song.
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